Determining consumption preferences of consumers considering quality attributes of drinking water: case of Iğdır
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Keywords
Abstract
The aim of the study was to determine the main factors affecting the consumption preferences of consumers by considering the quality characteristics of drinking water according to the regions where they reside. For this purpose, the data obtained from 400 consumers living in the central districts of Iğdır province were used for Factor Analysis and Two-Step Clustering Analysis. Research results reported that physiological needs of the consumers residing in region I were based on the physiological and physical quality of the water in their drinking water consumption preference, consumers in region II relied on the chemical quality of the tap water, and consumers in region III focused on the cost advantages of tap water depending on the chemical quality of tap water. Therefore, supplying differentiated bottled drinking water in hygienic conditions according to physical and physiological quality standards of drinking water for consumers in region I, ensuring the protection and access of local water resources suitable for chemical quality characteristics to consumers in region II, and maintaining the reliability of local water resources with good chemical quality and low cost of supply and sustainability of their use for consumers in region III can have positive effects on consumption satisfaction.
Riferimenti bibliografici
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SPSS 20.0, 2020. IBM SPSS 20.0 base user’s guide. 20th ed. Chicago, IL. ISBN 1-56827-370-3.
Suganthi, V., 2014. Analysis of bottled water consumption a study with special references to Pollachi Taluk. International Journal of Innovative Research Studies 3(7): 270–279.
Şahin, A.N., 2019. Current situation of organic markets in Izmir and Istanbul and development of the most preferred organic market design (PhD thesis). Ege University, Natural and Applied Science, Izmir.
Şekerler, A., 2008. Analysis of traffic accident data with clustering analysis method (MS thesis). Pamukkale University, Natural and Applied Science, Denizli. 10.5505/pajes.2016.81542
Şen, Z. and Altunkaynak, A., 2009. Fuzzy system modelling of drinking water consumption prediction. Expert Systems with Applications 36: 11745. 10.1016/j.eswa.2009.04.028
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Tekin, V.N., 2007. SPSS applied scientific marketing research. Seçkin Publishing, Ankara.
Topcu, Y., 2006. Brand competition and consumer behavior in dairy products: The Case of Erzurum province (PhD thesis). Ataturk Univ. Natural and Applied Science, Erzurum.
Topcu, Y. and Baran, D., 2017. Marketing strategies based on consumer preferences of Karnavas Mullberry Molasses with protected designation of origin (PDO). TURJAF 5(7): 822–831. 10.24925/turjaf.v5i7.822-831.1223
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Arslan, C. and Mendeş, B., 2004. Studying liquid consumption and knowledge levels of male and female students in different departments of universities. Fırat University. Journal of Health Sciences 18(3): 163–172.
Cuvelier, N. and Bartell, S.M., 2021. Shrinkage estimation of long-term water ingestion rates. Journal of Exposure Science & Environmental Epidemiology (2021): 1–9. 10.1038/s41370-021-00300-0
Doğan, B., 2008. Cluster analysis as a tool under the oversight of banks: An application for the Turkish Banking Sector (PhD thesis). Kadir Has University, Social Sciences Institute, Istanbul.
Domene, E. and Saurí, D., 2007. Urbanization and water consumption: influencing factors in the metropolitan region of Barcelona. Urban Studies 43(9): 1605–1612. 10.1080/00420980600749969
Dönderici, Z, Dönderici, A. and Başar, F., 2010. An investigation on physical and chemical quality of spring waters. Türk Hijyen ve Deneysel Biyoloji Dergisi 67(4): 167–172.
Doria, M.F., 2006. Bottled water versus tap water: understanding consumers’ preferences. Journal of Water and Health 4(2): 271–276. 10.2166/wh.2006.0023
DPT, 2007. 9th Development Plan. Use and Management of Land and Water Resources, DPT Ankara. https://www.sbb.gov.tr/wp-content/uploads/2018/11/DokuzuncuKalk%C4%B1nma-Plan%C4%B1-20072013%E2%80%8B.pdf, (Accessed on May 25, 2021).
Drugova, T., Curtis, K.C., Akhundjaov, S.B., 2020. Organic wheat products and consumer choice: a market segmentation analysis. British Food Journal 122(7): 2341–2358. 10.1108/BFJ-08-2019-0626
Egbueri, J.C., Ezugwu, C.K., Ameh, P.D., Unigwe, C.O. and Ayejoto, D.A., 2020. Appraising drinking water quality in Ikem rural area based on chemo-metrics and multiple indexical methods. Environmental Monitoring and Assessment 192: 308. 10.1007/s10661-020-08277-3
Harwood, W.S., McLean, G.K., Ennis, J.M., Ennis, D.M. and Drake, M., 2020. Comparison of preference mapping with projective mapping for characterizing consumer perception of brewed black coffees. Journal of Sensory Studies 35: 1–10. 10.1111/joss.12563
İbrahim, A.S., Memon, F.A. and Butler, D., 2021. Seasonal variation of rainy and dry season per capita water consumption in Freetown City Sierra Leone. Water 13: 499–508. 10.3390/w13040499
Karagöz, Y., 2017. SPSS ve AMOS Uygulamalı Bilimsel Araştırma Yöntemleri”. Nobel Akademik Yayıncılık ve Danışmanlık, Ankara.
Karpati, L. and Szakal, Z., 2009. Marketing characteristics of Tokaj wine specialties based on factor and cluster analyses. Applied studies in agribusiness and commerce-APSTRACT. Agroinform Publishing House, Budapest. 10.19041/Apstract/2009/3-4/20
Kılıç, S., 2008. Küresel iklim değişikliği sürecinde su yönetimi İ.Ü. Siyasal Bilgiler Fakültesi Dergisi 39: 161–186.
Kurtuluş, K., 2004. Marketing Research. Extended 7th ed. Literature Publications, Istanbul.
Kusa, A., Zauskova, A. and Cabyova, L., 2020. Effect of marketing communication on consumer prefernces and purchasing decision. Journal of Interdisciplinary Research 1: 150–155.
Li, P. and Wu, J., 2019. Drinking water quality and public health. Exposure and Health 11: 73–79. 10.1007/s12403-019-00299-8
Liu, G., Zhang, Y., Knibbe, W.J., Feng, C., Liu, G.M. and Meer, W., 2017. Potential impacts of changing supply-water on drinking water distribution: a review. Water Research 116: 135–148. 10.1016/j.watres.2017.03.031
McGuinness, S.L., Toole, J., Barker, S.F., Forbes, A.B., Boving, T.B., Giriyan, A., et al. 2020. Household water storage management, hygiene practices, and associated drinking water quality in rural India. Environmental Science & Technology 54(8): 4963–4973. 10.1021/acs.est.9b04818
Milton, A.H., Rahman, H., Smith, W., Shrestha, R. and Dear, K., 2006. Water consumption patterns in rural Bangladesh are we underestimating total arsenic load. Journal Water Health 4: 431–439. 10.2166/wh.2006.0027
Mukate, S., Wagh, V., Panaskar, D., Jacobs, J.A. and Sawant, A., 2019. Development of new integrated water quality index model to evaluate the drinking suitability of water. Ecological Indicators 101: 348–354. 10.1016/j.ecolind.2019.01.034
Newbold, P., 1995. Statistics for business and economics. 4th ed. Prentice Hall International Editions. New Jersey.
Özdamar, K., 2004. Statistical data analysis with package programs 2 (Multivariate Analysis). 5th ed. Kaan Bookstore, Eskişehir.
Özgüler, H., 1997. Water, water resources and environmental issues: Meteorological Engineering. UCTEA Journal of the Chamber of Meteorology Engineers Issue 2: 57–63.
SPSS 20.0, 2020. IBM SPSS 20.0 base user’s guide. 20th ed. Chicago, IL. ISBN 1-56827-370-3.
Suganthi, V., 2014. Analysis of bottled water consumption a study with special references to Pollachi Taluk. International Journal of Innovative Research Studies 3(7): 270–279.
Şahin, A.N., 2019. Current situation of organic markets in Izmir and Istanbul and development of the most preferred organic market design (PhD thesis). Ege University, Natural and Applied Science, Izmir.
Şekerler, A., 2008. Analysis of traffic accident data with clustering analysis method (MS thesis). Pamukkale University, Natural and Applied Science, Denizli. 10.5505/pajes.2016.81542
Şen, Z. and Altunkaynak, A., 2009. Fuzzy system modelling of drinking water consumption prediction. Expert Systems with Applications 36: 11745. 10.1016/j.eswa.2009.04.028
Tanellari, E., Bosch, D., Boyle, K, and Mykerezi, E., 2014. On consumers’ attitudes and willingness to pay for improved drinking water quality and infrastructure. Water Resource Research 51(1): 47. 10.1002/2013WR014934
Tekin, V.N., 2007. SPSS applied scientific marketing research. Seçkin Publishing, Ankara.
Topcu, Y., 2006. Brand competition and consumer behavior in dairy products: The Case of Erzurum province (PhD thesis). Ataturk Univ. Natural and Applied Science, Erzurum.
Topcu, Y. and Baran, D., 2017. Marketing strategies based on consumer preferences of Karnavas Mullberry Molasses with protected designation of origin (PDO). TURJAF 5(7): 822–831. 10.24925/turjaf.v5i7.822-831.1223
TUIK, 2020. Municipal Water Statistics, Turkey Statistical Institute. http://www.tuik.gov.tr/PreHaberBultenleri.do?id=30668, (Accessed on December 16, 2021).
Tümer, E.İ., Birinci A. and ve Yıldırım, Ç., 2011. Determination of factor affecting bottled water consumption: the case of Keçiören of Ankara province. Alinteri Journal of Agriculture Science 21(B): 11–19.
TURKSTAT, 2019. Address ased Population Registration System (ADNKS). https://adres.nvi.gov.tr/VatandasIslemleri/AdresSorgu, (Accessed on March 03, 2021).
UNESCO, 2019. WWAP (UNESCO World Water Assessment Program). United Nations World Water Development Report 2019: Leave Nobody Behind. UNESCO, Paris.
WWF, 2014. Dünya Doğayı Koruma Vakfı, Türkiye’nin Su Ayak İzi Raporu: Su, Üretim ve Uluslararası Ticaret İlişkisi. http://awsassets.wwftr.panda.org/download/su_ayak_izi_raporweb.pdf, (Accessed on May 21, 2021).
Yılmaz, M. and Peker, H., 2013. Su kaynaklarinin Türkiye açısından ekonomik-politik önemi ekseninde olasi bir tehlike: su savaşları. Çankırı Karatekin Üniversitesi İİBF Dergisi 3(1): 57–74. https://dergipark.org.tr/tr/pub/ckuiibfd/issue/32891/365377, (Accessed on May 20, 2021).
Zlatanovic, L.J., Hoek, J.P. and Vreeburg, J.H.G., 2017. An experimental study on the influence of water stagnation and temperature change on water quality in a full-scale domestic drinking water system. Water Research 123: 761–772. 10.1016/j.watres.2017.07.019, (Accessed on May 28, 2021).
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Aug 9, 2021
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Aşkan, E., Topcu, Y., & Şahin, A. N. (2021). Determining consumption preferences of consumers considering quality attributes of drinking water: case of Iğdır. Italian Journal of Food Science, 33(2), 156-165. https://doi.org/10.15586/ijfs.v33i2.2040
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Come citare
Aşkan, E., Topcu, Y., & Şahin, A. N. (2021). Determining consumption preferences of consumers considering quality attributes of drinking water: case of Iğdır. Italian Journal of Food Science, 33(2), 156-165. https://doi.org/10.15586/ijfs.v33i2.2040