A pre-competitive research on frozen gnocchi: quality evaluation and market survey

Main Article Content

Antonio Stasi
Antonietta Baiano

Keywords

consumer preference, fresh pasta, online survey, quality, willingness to pay

Abstract

This research was aimed to evaluate quality and safety of five formulations of gnocchi, namely, traditional, tomato-basil, pumpkin, spinach, with cauliflower pieces, and stuffed with cheese, to be marketed in a frozen state. An online survey was performed to assess the consumer desires and willingness to buy these new products in order to assess consumer preferences and targets and verify whether fresh and frozen gnocchi could become market substitutes or complements. The results highlighted that frozen gnocchi were a good product under different points of view and characteristics of an ideal consumer.

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